New partnership with Wix provides small businesses with one-stop services to build an online presence and grow their business

Albany, New York —The Retail Council of New York State announces a new partnership with Ltd. (NASDAQ: WIX), a leading global SaaS platform, to create, manage and grow an online presence. Retail Council members can now use Wix as an all-in-one platform to combine beautiful website design with an efficient point-of-sale (POS) system.

“Our members tell us they want to remain competitive by using the latest technology to make shopping an easy, seamless experience,” said Melissa O’Connor, Retail Council President and CEO. “After researching products that would suit a wide variety of New York retailers, we chose Wix for its user-friendliness and its compatibility with so many integrations critical to business efficiency.”

Any business may join the Retail Council’s Wix program. For an overview of the many products and services Wix offers, and to receive a special rate, visit

Wix enables any type of user, with or without web-building or design experience, to create a website. Wix websites have the ability to integrate with an out-of-the-box point-of-sale system and hundreds of apps, including QuickBooks online accounting, Avalara simplified tax reporting and more. For small businesses, this integration is critical to daily operations.

“We provide retail businesses with the tools they need to kickstart and optimize their businesses online and offline — all from a single platform,” said Anthony Scaglione, EVP of Global Partners at Wix. “With Wix, they have the tools they need to do just that. Business owners can build their digital presence and streamline their online and in-store retail experiences by managing inventory, sales, payments, analytics and more with enterprise-grade performance and a reliable infrastructure. This end-to-end omnichannel experience serves to increase sales, while saving business owners time and money.”

Many independent retailers throughout the state have expressed an interest in updating their POS software and websites, O’Connor explained. “Wix is perfect for business owners who want to upgrade their technology but don’t know where to begin,” she said. “It’s also perfect for new business owners who want to save on overhead and create an efficient business model without prohibitively expensive start-up costs or monthly fees.”

For more information about the Wix partnership with the Retail Council, including scheduling a free demo, or to learn how to become a member of the Retail Council, email or call (800) 442-3589.

About the Retail Council of New York State

The Retail Council of New York State is the leading statewide trade organization of its kind, representing thousands of stores that range in size from sole-proprietor businesses to national and international brands. Headquartered in Albany, just one block from the state Capitol, the Retail Council is the exclusive voice for the retail industry in New York. Our professionals have extensive experience in government and media relations, and also provide businesses with the tools and support they need to operate efficiently. Members enjoy a wide range of money-saving programs, including merchant services, insurance programs, retirement plans, payroll processing and point-of-sale software. For more information, visit


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