RETAILNEWYORK PARTNERS WITH VERICAST TO EXPAND REACH FOR MAIN STREET ONLINE SHOPPING
New York’s Main Street goes worldwide today with the announcement that the Vericast businesses – RetailMeNot and LocalFlavor.com – will partner with RetailNewYork.com to boost the portal’s reach to on-line shoppers everywhere.
RetailNewYork.com connects shoppers to their favorite Main Street stores from all across the New York state whose in-store operations may have been temporarily shuttered during the COVID-19 response. More than 400 merchants of all sorts are currently featured on the site.
“This is a significant boost for independent merchants in every part of New York state,” said RetailNewYork President and CEO Ted Potrikus. “RetailMeNot and LocalFlavor.com will introduce customers everywhere to New York’s finest independent merchants, and we’re honored to partner with them.”
“Vericast is honored to work together with RetailNewYork to help build awareness for local businesses in the great state of New York,” said John O’Malley, CEO, Vericast. “We are proud to support the recovery of these businesses, that bring growth and innovation to the communities they serve, with our unique ability to reach millions of customers.”
RetailNewYork.com grew after New York Governor Andrew M. Cuomo listed order fulfillment as an essential business in an effort to help New York respond to the pandemic.
“Governor Cuomo and the Empire State Development recognized from the start of the crisis the need to give retailers the opportunity to do what they could to continue to serve their customers,” Mr. Potrikus said. “Vericast gives us a platform to show that New York’s Main Street is still open and able to ship and deliver safely right to the shopper’s door. This is an amazing example of business helping business.”
Vericast works with more than 70,000 businesses of all size to engage people when, where, and how it matters most, especially during this time of recovery. With the ability to convert billions of data signals into meaningful
engagement across diverse channels, Vericast applies local intelligence and marketing solutions to help businesses engage and motivate consumers quickly, across the right media mix, from in-home to online.
Vericast is a premier marketing solutions company that accelerates profitable revenue growth for the 70,000 businesses it serves directly by influencing consumer purchasing and transaction behavior at scale while engaging with over 120 million households daily. Its major business units, Valassis, Harland Clarke, RetailMeNot, and QuickPivot are recognized as leading providers of incentives, advertising, marketing services, transaction solutions, customer data and cross-channel campaign management, and intelligent media delivery that create millions of customer touch points annually for their clients.
RetailNewYork.com is a service of the Retail Council of New York State and is an on-line portal listing website and contact information for independent retailers of all size and sort throughout New York State allowed to fulfill orders placed on-line or by telephone. Listing is free-of-charge for member stores and, through at least August 31, 2020, for non-member stores.