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Sierra Lily – A new name attracts new shoppers

Sierra Lily
1955 South Road
Poughkeepsie, NY 12601
(845) 297-1684
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Sierra Lily’s Alex and Ani counter buzzed with excited moms and teens in search of the latest charms and bracelets. Alex and Ani and other national brands like Pandora and Vera Bradley are big draws to this appealing Poughkeepsie accessory and gift store.

Sierra Lily's Alex and Ani display

Sierra Lily's Alex and Ani display

Equally present in this family-run business are products made in the United States, Fair Trade items and collectibles like Hummels and Lladro – how Sierra Lily, formerly The Country Gallery, was best known by shoppers for nearly 30 years.

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“Everything we sold was in a case, had a box and was in the stock room,” said Jennifer Tell, senior buyer and daughter of owners John and Janice Bocchino.

Sierra Lily carries a wide selection of Made in the USA merchandise

Sierra Lily carries a wide selection of Made in the USA merchandise

Over time, the store began to morph as shoppers’ interest in collectibles faded. Brighton, the popular jewelry, handbag and accessories company, was the family’s first experiment with different lines of merchandise.

“Brighton is the brand that really brought us to where we are today. We had all the collectibles in our store and when we found Brighton we said, ‘Can we sell jewelry and handbags and wallets? We’ve never done this before’ and we learned, yes we can,” said Jennifer as she showed us the Brighton “Charm Bar” where shoppers can easily view and select the next addition to their collection.

As the merchandise began to change, the store’s country name no longer fit. Jennifer’s three year-old daughter was the inspiration for the new moniker, Sierra Lily.

“’Country’ and ‘Gallery’ just became something we’re not. People were coming in here all the time who had driven past the store for 10 years and said, 'I can’t believe you’re this type of store. I thought you sold wreaths and wooden pineapples,’” Jennifer said.

The new name clearly resonates with shoppers as we watched a steady stream of them come through the front door during our visit. It's not just the name that attracts customers, of course - Sierra Lily's calm atmosphere, fun merchandise and friendly staff make it a local gem.

 

Sierra Lily Brighton "Charm Bar"

Sierra Lily's Brighton "Charm Bar"

 

Sierra Lily's Vera Bradley section

Sierra Lily's Vera Bradley section