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The Pedallers Bike Shop helps cyclists keep “the rubber side down”

Bob works on a customer's bike

Bob works on a customer's bike

 

The Pedallers Bike Shop
2511 E. Henrietta Road
Rochester, NY 14623
(585) 334-1083
www.pedallers.com

Bob DeRoo, owner of The Pedallers Bike Shop in Rochester, N.Y. attached the water bottle holder and made sure the bike was in prime working order as the customer looked on. The ride didn't feel quite right so she had brought the bike to Bob for a custom fitting, which this cycling pro-shop is well known for.

“Our reputation for being good mechanics is out there in the community,” Bob once told us. “It’s an example of finding your niche and serving it well – the word of mouth advertising is the best tool you’ve got!”

Pedallers caters to adult cycling enthusiasts

Pedallers caters to adult cycling enthusiasts

Athletic since his high school days, Bob started bike riding in the 60s for transportation, but enjoyed it so much he wanted to do more than just ride for his daily commute. In 1971 he got involved in bike racing and never looked back both as a competitor (NYS Road Racing Champion 1977) and coach for a team of 10 gold medal racers for the Empire States Games (western region).

When an area family bicycle shop went up for sale in 1981 there wasn’t any question what he would do.

“I decided to make my vocation my avocation,” said the rail thin owner who continues to ride his bike to work most days.

The store also carries a wide selection of clothing, helmets, shoes and other cycling necessities

The store also carries a wide selection of clothing, helmets, shoes and other cycling necessities

Initially, Bob and his wife decided to keep Pedallers a neighborhood-oriented store, but as time rolled on customers demanded more pro-quality equipment so they evolved into the area pro-shop. Today the shop primarily carries road bikes (bikes with narrow tires designed for paved or packed surfaces) and comfort/hybrid bikes (those designed for use in parks, on trails and around the neighborhood), and an occasional specialty mountain bike.

To stay in touch with customers and for love of the sport, Pedallers staff host a weekly Sunday ride, which you can learn more about on the store’s website, www.pedallers.com. There’s a link right on the home page.

“People who show up for our Sunday rides often tell us that our outings are the most fun because we don’t leave anyone behind and we’re social – not totally competitive,” Bob said. “However, if you show up for a Sunday ride you had better bring your ‘A’ game because we can go hard.”

Bob joked with us about a common cycling axiom as we hit the road again…“Keep the rubber side down” (i.e., Don’t Crash!).

Bikes by this manufacturer are used in the Tour de France!

Bikes by this manufacturer are used in the Tour de France!